High Tide Society is a surf community that blends the thrill of riding the waves with a sense of belonging. They offer surf classes and cultivate a tribe-like atmosphere where ocean lovers come together. The goal was to create a visual identity that embodies the spirit of the ocean while offering a luxurious and timeless feel.

This project takes inspiration from vintage surf culture while incorporating a modern, luxury touch. The brand’s visual identity reflects the essence of the beach lifestyle with elegant typography, warm tones, and a timeless aesthetic. The design is both nostalgic and refined, creating a balance between adventure and sophistication.