Visual Identity design
A visual identity is a showcase of who you are, your core values and your mission.
This is a key to establishing your brand as a whole.
This package is perfect for businesses in need of a total brand overhaul, looking for strong and impactful brand identity to represent them the best way possible.
Deliverables:
• Logo Suite (Primary logo, Secondary logo, Brandmark logo, Submark logo, Icon)
• Color palette
• Typography suite
• 1x Brand pattern
• Brand Guidelines
• Strategy Guidelines
Brand Strategy Workshop
Moodboard DEvelopment
3 revisions
Estimated timeline: 4-5 weeks
Investment starts at AU$4500
FIt your business
needs with ADD ONS
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A brand pattern play an important role in creating strong brand recognition, bringing depth to a brand identity, and creating a memorable brand experience.
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Icons make processes, characteristics and services of a brand quickly comprehensible. They provide orientation and efficiently convey key brand messages. They also bring consistency and recognition in a brand.
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Social media templates are pre-designed layouts and designs for creating any kind of content pieces for a social media platform. They include stories, image posts, grids, and collage templates. They can be editable with Canva or Adobe Express.
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A banner is part of the header of your website. It's often the first thing that visitors see when visiting your website.
A web banner can also be a clickable digital ad that is embedded into other websites to drive traffic to your website. This service is delivered by an ad server, like Google Ads or Microsoft Ads.
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Stationery covers all papers that your company uses to communicate with your clients.
This includes business cards, letterhead, envelopes, presentation folder and email signature.
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More than being aesthetic, brand stickers can be attached to products or package to label these products as coming from your company. Either way, they are a great way to build your brand recognition.
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A flyer is a form of paper advertisement intended for wide distribution while thank you cards are meaningful ways to express gratitude to your clients.
Both can be:
• Single sided.
• Double sided.
To get your flyer or thank you card, you will need to provide:
• Your preferred dimensions.
• Any images you want to be included.
• Any social media link information you want to be included.
• Any message you would want to be included. -
Design a packaging refers to the creation of the the outer containers of a product.
You will need to provide:
• A dieline. It is a diagram that shows all the cut lines that ensure proper layout for printing and folds of a package in flattened form. Ask your manufacturer to provide you with this diagram.
• Your Label and Box size in width and height
• All text you need to be on the design
“ I Also need a website can you help?”
When you click the "Enquire" button, you’ll be prompted to answer a few questions. Please indicate if you’re interested in including a website with the package you're interested in, and we can discuss it further during your discovery call.
Onboarding & Discovery
Once you’ve made an enquiry, I’ll email you to schedule a 20-minute discovery call to ensure we’re a good fit to work together. After that, you’ll need to complete a detailed questionnaire so I can understand your business and the solutions I can provide.
Strategy & CREATION
This stage involves researching your business, competitors, and target audience, and developing a strategy. A solid strategy is crucial for establishing a visual direction that fits your business needs. From creating mood boards to presenting design concepts, the strategy will guide the entire process.
Feedback & revisions
You’ll review the design concept presentation and offer detailed feedback to help refine the designs. Based on your insights, I’ll make the necessary adjustments to ensure the final design closely aligns with your vision and meets your expectations.
delivery & Offboarding
It’s time to receive your design files! You’ll receive all your graphic design elements in various formats and sizes, tailored for different uses. Additionally, I’ll provide guidelines to help you apply your designs effectively across all platforms, ensuring they look their best in every context.
FAQs
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A full visual identity is always the ideal approach when building your brand, rather than just a logo. A visual identity (also known as brand identity) conveys your brand's core values and voice consistently across all platforms. However, it is a larger investment compared to just a logo design. That’s why I offer a logo design package, ensuring strong brand foundations are in place for when you’re ready to expand to a complete visual identity.
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If you opt for the logo package, you’ll have 2 concepts to choose from.
For visual identities, I follow what’s known as the one-concept method, meaning you’ll receive just one. After years of creating multiple concepts, I switched to this approach for several reasons. In the early stages, we’ll explore your brand strategy and design preferences in depth, allowing me to craft the best solution for your brand. When I create multiple concepts, I often find that my ideas become diluted, as I need to divide my time and creativity across several directions. This way, I can give full attention to the strongest concept for your brand.
You’ll still have a few rounds of revisions. The one-concept method is designed to guide you in the right direction with a single, well-developed concept, and the process is always collaborative.
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Absolutely! You can add as many elements as you'd like to your package. These additional elements are considered add-ons and are not included in the original package price, so there will be an extra charge for these designs. We’ll discuss any add-ons during the discovery call.
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Website design services are only available to clients who choose the brand identity package. This is because it’s easier to build a website using design assets created as part of a comprehensive brand identity. However, if you think I can assist you in another way, please don’t hesitate to get in touch.
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I’ll provide you with a link to your client portal in Notion. Through this portal, you can access the project tracker to see exactly what stage I’m at and when to expect each phase to be completed. You’ll also have access to all deliverables, contracts, and invoices within the same portal.
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If you're ready to take your brand to the next level, click the "Enquire" button. After filling out and submitting the form, I’ll get in touch with you as soon as possible. Alternatively, you can also send me a direct message on Instagram!
Ready ?
Let’s get started!
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